A friend of mine recently went to see a Morrissey concert in Manchester. Now, I am a Morrissey/Smiths fan as much as the next person (or maybe the next person loathes him, I’m not sure), but the following annoyed me: during ‘Meat Is Murder’, Morrissey proceeded to show a 5-minute long video of extreme animal cruelty.

Is it me, or is that inappropriate?

I get the whole ‘let’s convert people to vegetarianism’, but I know that had I been at this concert, I most likely would’ve walked out. If there is one thing I detest, it’s being dictated to.

I also, through much convincing from a friend who is active in the forum, attended an introduction day for a well-known forum that offers a course with multiple levels which promises to change your life and those of others around you. During this introduction, the presenters were arrogantly implying that whoever has not done this course basically leads a less-than worthy existence, and that at a cost of ‘just’ £450 (incremental the further up the levels you go) and 48 hours per level, your life will be enhanced with endless superior opportunities and everyone will be jealous. I promptly walked out (with difficulty I should add – never mind through some objection, but I almost got trapped in the stairwell too).

The two examples in my opinion are not great advertisements for the message that is trying to be portrayed. By implication, both these situations generally make the spectator feel miserable and agitated.

Advertisers should resist trying to persuade viewers by lecturing. Offering a message for thought is far more effective – make people think and discuss rather than feel the urge to walk out or flick channels.

Post by Milan Panchmatia - Twitter - Google Plus

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