So Starbucks has bought a luxury tea house called Teavana, in a $620m deal which secures Starbucks to now own a 300-strong chain of tea stores across shopping malls in the US.
Starbucks already owns a tea brand, Tazo, and they are opening their first Tazo tea bar this week in Chicago.
So alongside Tazo tea bars, there will now also be Starbucks Teavana tea bars. All this tea business is rather mind boggling, especially since we are talking about Starbucks, a brand completely synonymous with coffee … coffee bars. Not tea, or tea bars.
And neither juice. Earlier this year Starbucks acquired Evolution Fresh, which is a fresh juice company, with the idea to open up a cluster of fresh juice bars across the US.
Starbucks previously ditched “coffee” from its name. I get the strategy, but really – Starbucks Tea … Starbucks Juice … not quite the same ring.
But fear not. Our trusted and established English tea is not yet under threat by this American giant. There is so far no known plans to open any Teavana in the UK. Yet.