The Marketing Factory is getting ready to host another of their regular networking events on Thursday 18th April at The Gherkin in London. This particular event will be a breakfast round table discussion and will feature experts with media buying and marketing procurement backgrounds.

How often do you hear that your media buying agency is getting inside your customer’s hearts and minds in a way that only they can? They use psychographics, geographics, demographics and more to ensure the delivery of your key messages to the right audience in the most cost effective ways possible. Sound familiar? Our argument is that how do you know you’re getting the best value for money or that what they’re advising is actually best for you and not the most profitable for them. Can you review the data and have you asked the questions, the right questions?

We’ve spoken to many companies over the years regarding their media spend and more often than not, they’re being told that with their media profile, they are getting the best deal available to them and more often than not, that just isn’t true. We are holding a round-table discussion on the topic of whether you can and should buy direct as well the issues surrounding this. We will cover questions such as:

  • Media planning vs. media buying- Should you have separate agencies for planning and buying?
  • Inventory Media – Is it right for you? Is your agency using this to hide the audit trail?
  • Could you buy direct from publishers and what the costs/ benefits might be?
  • The issues surrounding relationship building with media owners?
  • Is buying direct good for the publisher and how can this benefit you?
  • Do you have the specific expertise required to deal with media agencies and owners?

This particular breakfast is only available to client-side executive level management and as such we will only consider places to these members however please feel free to enquire for future reference as we hold topical events on marketing procurement, marketing analytics and marketing strategy regularly throughout the year.

Previous events we have he
ld included senior strategic input from Google’s sales team and executive board members from top agencies Ogilvy & Mather and JWT, providing guests with key insights into the trends and habits within online search and advertising costs.

To RSVP or if you require more information, we would appreciate it if you could reply to events at marketing-factory dot co dot uk.

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