Press Release

For immediate release

The Marketing Factory, a London based international marketing procurement and effectiveness consultancy has today signed up to be a sponsor of the forthcoming 2013 ProcureCon Marketing Procurement conference in London.

The 2013 ProcureCon Marketing Procurement conference in London is Europe’s only dedicated procurement event for digital & marketing services and is an ideal platform for the Marketing Factory to showcase it’s procurement and marketing effectiveness offering.

The Marketing Factory will be represented in panel discussions by founding Director Milan Panchmatia talking on the topic of “Sharing best practice on global agency compensation/remuneration methods and practices”

The Marketing Factory focuses on three core disciplines: Marketing Effectiveness & Analytics, Marketing Procurement Consultancy and Outsourced Marketing Procurement. The company works across multiple industries with clients ranging from small and medium sized enterprises to Global 500 corporations.

Over the past 20 years the team has built a uniquely powerful combination of marketing industry expertise, proprietary analytical models and technology solutions. The Marketing Factory provides its clients with innovative marketing effectiveness and procurement solutions that deliver high levels of ROI quickly.

“We’re really excited to be able to be to sponsor this event as it covers a great agenda for the delegates including important topics such as agency remuneration, procurement ROI and media transparency”, said Milan Panchmatia, Marketing Factory Director.

 “Playing and active part in driving the marketing procurement agenda forward is important to us; it enables us to share ideas and best practices and helps to keep marketing procurement at the forefront of all marketing decisions”

Directors Milan Panchmatia, Peter Marson and Eduardo Salazar bring deep experience from all aspects of procurement, media, marketing, analytics and management consultancy. They have consistently delivered pioneering approaches and insights through a diverse range of projects.

The Marketing Factory provides actionable insights at both a strategic and tactical level with a clear focus on delivering cost savings and increased value from clients’ marketing spend.

About ProcureCon for Digital and Marketing Services:

ProcureCon for Digital and Marketing Services is a bespoke forum bringing together over 250 senior level marketing procurement professionals to benchmark against best in class collaborative practices on strategy, execution, ROI and optimisation of digital and marketing spend.

It is the ONLY event in Europe to approach the marketing category from the procurement point of view, bringing together cross industry marketing and procurement professionals in one room. The event will feature senior level executive speakers representing a broad range of FTSE 250 companies – from FMCG, pharmaceutical, electronics, telecoms, finance, retail, energy, utilities, travel and hospitality sectors.

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