The Marketing Factory is one of the UK’s leading and most innovative marketing procurement consultancies, delivering savings and benefits to global clients through a range of bespoke, innovative solutions.

The Marketing Factory specialises in helping clients with all areas of their marketing spend, providing solutions to enable them to;

  • Buy better and manage costs more effectively
  • Increase the Return on Marketing Investment

The Marketing Factory is able to provide solutions and focus on complex problems allowing you to concentrate on your core business.

Our services provide actionable insights at both a strategic and tactical level with a clear focus on delivering cost savings and increased value from clients’ marketing spend.

Our teams are built from a wide range of disciplines including specialists from management and procurement consultancies, market research, media and BTL marketing agencies.

We couple our approach with a pragmatic delivery style; utilising best in class technology to make us more efficient and deliver in a timely fashion.

We only provide services within the marketing category. Our experience shows us that focus is everything in ensuring the best results. We are independent and unbiased and are not part of a bigger group that will try and sell you other services

Senior Team

Milan Panchmatia – CEO

milan (1) Milan has a background in both agency and procurement consultancies and brings a wealth of experience across all aspects of marketing procurement.

His experience covers big and small brands and companies including Diageo, J&J, BMW, Honda, Orange, Castrol, BBC Worldwide, WWF and JTI to name a few.

Milan leads the primary delivery team for both procurement consultancy and shared service programmes. Within this role he works with a diverse group of marketing procurement specialists helping them to deliver both savings and added value to the client roster.

Using the combination of agency and procurement consultancy experience Milan is able to drive value back in to the customers marketing spend whilst helping them to maintain and grow their supplier relationships.



Peter Marson – Director peter (1)

Peter has spent much of the past decade working with multinational businesses to help them improve the returns they achieve from their marketing investments

Peter comes to the Marketing Factory with a pedigree of high level entrepreneurship. Having owned and managed a number of highly successful enterprises, including a 3rd place in the prestigious Sunday Times 100 Fast Track..

His experience is derived from being a founding director of 4C Associates and a partner at Oliver Wyman. His sector experience covers a multitude of sectors including Oil and Gas, FMCG, Drinks, Healthcare, Pharma, Telecoms, Financial Services and Retail

Peter holds an MA and MEng from Cambridge University and an MBA with distinction from INSEAD



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