How do you deliver cost transformation in marketing spend? Comments Off on How do you deliver cost transformation in marketing spend?

How do you deliver cost transformation in marketing spend?

Posted by on Jun 7, 2013 in Marketing, Procurement, Return on Investment (ROI), White Papers

Too many cost reduction programmes fail to deliver in the longer term. In this white paper the Marketing Factory looks at the key steps to delivering cost transformation. Whilst cost management is vital in all areas of business, marketing spend should be at the forefront of this transformational process for many companies as it often forms the second largest area of spend within the business. Most companies have embarked upon some form of cost reduction programme, but a recent survey by the Marketing Factory shows 40% of all programmes fail in the short term and this rises to 60% in the medium to long term. So why do some companies manage to deliver sustainable results whilst others fail time and time again? To download the rest of this white paper click on the link below. Marketing Procurement...

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