Categories: Services and Indirect, Services and Indirect Spend, Services Procurement & Contingent Labor, Services Procurement & Contingent Labor Management, Solution Providers, Talent... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] [...]
Tue, Sep 29, 2020
Source: Spend Matters
Maurice Lévy's first WeWork turn around ad revealed
How do you sell workspace when nobody can go to the office? This has been the dilemma that WeWork's new CMO Roger Solé has faced since taking over the role from ad man Maurice Levy in April. Yet, as Solé explains, this tumultuous period has given WeWork some time to reflect on what the future of work will look like in a post-pandemic world. It’s now been one whole year since WeWork’s month from hell. Amid concerns from the investment community over the real estate giant's financials, September 2019 saw it postpone its planned IPO and say goodbye to co-founder and chief [...]
Tue, Sep 29, 2020
Source: The Drum
Categories: Procurement Strategy & Planning, Solution Providers, Technology Tags: Multi-site, Process and Best PracticeIn a series of columns this year, I’ll share 10 theories that I believe will... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] [...]
Tue, Sep 29, 2020
Source: Spend Matters
In a year of seismic, all-encompassing change it’s easy to focus on the problematic and negatives elements the pandemic has had on brands. However, marketers who seize the opportunities and embrace the change as a positive, can and will prosper. That was the overarching theme of a recent roundtable of APAC marketing leaders hosted by The Drum and Salesforce. Keeping pace with digital acceleration “I'll throw something a bit controversial out there,” says Siva Jayaraj, VP, head of marketing and events, Prudential Thailand. “I actually think that Covid is a great thing. I think the virus is horrible. I think people dying [...]
Tue, Sep 29, 2020
Source: The Drum
In Singapore, broadcasters and e-commerce platforms have been teaming up to keep customers engaged and excited during the pandemic. What can businesses elsewhere learn from their combination of shopping and showbiz? This year, Alibaba-owned e-commerce platform Lazada honoured Singapore’s National Day by staging a huge sale. Alibaba’s use of holidays to anchor sales events has been well covered, but Lazada innovated this year by roping broadcaster Mediacorp into the action in an e-commerce alliance. The partnership, for the recent National Day Mega Sale and 9.9 LazMall Big Brands Sale, is part of Mediacorp’s ongoing efforts to drive innovation, create greater value for its customers and [...]
Tue, Sep 29, 2020
Source: The Drum