Nobel Hygiene, one of India’s largest manufacturers of personal hygiene care products, has released a campaign for Menstrual Hygiene Day 2020 that aims to tackle the taboos that remain around periods and menstrual hygiene. Even in today's society, those who deal with periods often normalise their extremity due to social stigma and a lack of awareness around issues such as good menstrual hygiene. Lack of education in this area can lead to socially uncomfortable situations such as leakages and staining, as well as more serious health issues, such as the spread of infections. To mark Menstrual Hygiene Day (28 May 2020), Nobel [...]
Wed, May 27, 2020
Source: The Drum
With marketers adapting to a cookie-challenged internet and trying to target consumers in an effective way that builds upon the power of first-party data to embrace all dimensions of customers, Lotame says it has found the solution to their problems with its Panorama data solutions. Panorama is a suite of data enrichment tools for marketers, publishers and media companies that doesn’t require cookies, helping to drive audience insights and scale activation. Utilising both first-, second- and third-party data, Panorama wants to establish itself as the tool of choice for marketers looking to successfully navigate the cookie-challenged web, mobile, and OTT. “First-party data [...]
Wed, May 27, 2020
Source: The Drum
Categories: Afternoon Coffee Tags: Coronavirus, General NewsThe Everest Group and Spend Matters have teamed up to debut a new "Lunch and Learn" video series covering the people and processes of the... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] [...]
Wed, May 27, 2020
Source: Spend Matters
Misconceptions about content blocking are making it difficult for brands to engage audiences during this pandemic, according to Tanzil Bukhari, managing director EMEA at DoubleVerify. He was speaking at a panel session on brand safety best practices during an evolving news cycle for The Drum’s Digital Transformation Festival. Watch the session above. The session looked at how brands should scrutinise and own their brand safety controls. Given an increase in the volume of news and positive/negative sentiment, Bukhari added, “The impact on publishers has been well-documented, and a lot of news publishers are struggling because there is a challenge around monetizing [...]
Wed, May 27, 2020
Source: The Drum
Posterscope, the out-of-home and location marketing specialist, has today launched ‘Rapid Response‘, a solution that will enable advertisers to bring a digital out-of-home (OOH) campaign to the street in just two hours. ‘Rapid Response‘ provides advertisers with the opportunity to react swiftly to changing conditions and activate a digital out-of-home campaign almost instantly, delivering responsive and relevant communications to audiences that are beginning to move around the country again. The solution allows Posterscope to take a brief, check media availability and book space, receive creative assets and then send the digital out–of–home campaign live, all within a two-hour window. As lockdown measures become [...]
Wed, May 27, 2020
Source: The Drum