Reminiscing on recent headlines about digital marketing may not always conjure up entirely positive memories, but among the doom and gloom there are some shining lights. The digital marketing industry is still seeing double-digit growth in many markets, and for good reason, and a large majority of the industry is genuinely working hard towards a better ecosystem. Leading that charge in South East Asia (SEA) is the IAB in Singapore, which has seen a significant uptick in its output of industry initiatives that help marketers find more clarity and transparency among the increased complexity. Transparency and clarity is also the theme for this year’s [...]
Thu, Aug 17, 2017
Source: The Drum
goals
Do you ever feel like days, weeks or even months go by when you're not sure what you've really achieved or what your hard work has been in service of? All too often, our minds are reactively focused on the estimated 35,000 decisions we make each day and the management of the 150 tasks on our to-do lists that research tells us the average professional has at any given time. It's easy to lose sight of where you're headed and why when you're running on autopilot. While we can't necessarily slow things down, we can increase our ability to control outcomes by working [...]
Thu, Aug 17, 2017
Source: Marketing Week
Deloitte Digital has bought Stockholm-based Acne Agency, which has worked with brands such as H&M, Spotify and Ikea, The Wall Street Journal reported. [...]
Thu, Aug 17, 2017
Source: Brand Republic
Deloitte Digital has bought Stockholm-based Acne Agency, which has worked with brands such as H&M, Spotify and Ikea, The Wall Street Journal reported. [...]
Thu, Aug 17, 2017
Source: Marketing Magazine
HBO's social media accounts on Facebook and Twitter have been hacked in the latest cyber attack on the company. [...]
Thu, Aug 17, 2017
Source: Brand Republic