With fewer luxury yachts, carafes of rosé, and consequential hangovers, Cannes Lions 2021 allows for a more sober focus on the creative award winners, born out of a year like no other. When the pandemic took hold in 2020, it felt like creativity as we knew it was under attack. How could you create Grand Prix-worthy work when you’re locked down or with limited production? Okay, perhaps there were one-too-many video call ads, but out of adversity came some of the most impactful work created in advertising. And so, while the festival will take place far away from La Croisette, perhaps the [...]
Wed, Jun 23, 2021
Source: The Drum
Across TV, OOH and print, mobile advertising – ads that flog cellphones, that is – has yielded some of the most memorable creative work of this century. Whether it’s artful ads for Apple, feature-filled mini tech demos or (literal) wooden depictions of a gadget, the sector has pushed creatives to the limits of their imagination in the quest to persuade the public to care about the latest iteration of Alexander Graham Bell’s big hit. So, as part of The Drum’s latest deep dive, we tasked a few top creatives with telling us all about their favorite ever mobile phone ads. Sarah Leccacorvi, head of [...]
Wed, Jun 23, 2021
Source: The Drum
At The Drum, we believe great work deserves recognition and that talented creatives should get their share of reverence for the hard work they put in. So each week we will update our hall of fame, celebrating the 10 best ads from our Creative Works section. Welcome, and don’t forget to vote for your favorite! In partnership with Adobe Stock, The Drum’s Creative Works is a handpicked selection of our favorite work from around the globe, covering digital, OOH, print, TV and radio. Each week, The Drum selects the 10 best ads from the section. To submit work, please fill out this online form. Unsurprisingly, with the Euros [...]
Wed, Jun 23, 2021
Source: The Drum
This year’s Reuters Institute Digital News Report is starker than ever about the issues facing news media across the globe. A perceived lack of representation among traditional media is driving younger audiences to the more opinionated personalities that thrive on social platforms – even as the reliability of news on those platforms is low.  The report, which notes that Covid has accelerated much of the trends – both positive and negative – for news outlets, also notes that the impact of coronavirus on news consumption will outlast the pandemic itself. While there is good news in there for publishers, particularly across Europe, the report [...]
Wed, Jun 23, 2021
Source: The Drum
Categories: Innovation, Procurement Strategy & Planning, Technology Tags: Process and Best PracticeDigital transformation is one of those buzzwords that is thrown about in procurement as a common... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] [...]
Wed, Jun 23, 2021
Source: Spend Matters