In an era of fake news, publishers face a consistent friction when it comes to quality journalism and the dissemination of trusted information and yet the business models to support this are constantly in flux. To get a picture of the challenges facing Asian publishers, and the measures they are putting in place to survive, The Drum partnered with AppNexus to host a discussion. Publishers including Singapore’s Mediacorp and Singapore Press Holdings, Thailand’s Kaidee, Malaysia’s The Star, India’s Times of India and Indonesia’s Kompas Gramedia Group, gathered in Singapore to discuss the latest trends. Karen Lim, head of the programmatic and data [...]
Mon, Jul 16, 2018
Source: The Drum
Amobee has been named the winner of the auction to take control of the assets of Videology, with a bid of $117,300m, which will likely rise to over $16m. Following an auction, which took place in New York for the ad tech business after it filed for chapter 11 bankruptcy protection, Amobee was announced as the winner, with competition understood to have come from British commercial broadcaster ITV. According to the notice announcing Amobee’s winning bid; “upon completion of the Auction, Amobee Inc (Amboee) was confirmed to be the Successful Bidder, with a purchase price, including Cash Consideration in the amount of [...]
Sun, Jul 15, 2018
Source: The Drum
Creative body D&AD has reiterated the importance of respectful constructive criticism following claims a senior creative told a student they would “never work as a creative” at its New Blood festival on Friday (13 July). The event gives student creatives the chance to receive on-the-spot feedback on their portfolios from those working in the industry. However D&AD confirmed a senior industry figure told a newcomer: “You’ll never work as a creative”. In a series of tweets, the educational charity dubbed the unnamed creatives’ “disparaging comments” as “completely unacceptable”. It stated: “New Blood is all about enabling and encouraging future creative superstars, and we [...]
Sun, Jul 15, 2018
Source: The Drum
Labour campaign officials used microtargeting on Facebook to lead Jeremy Corbyn and his in-party supporters into thinking a digital ad campaign was running nationwide, a new book from Ed Miliband’s director of communications claims. Tom Baldwin’s Ctrl Alt Delete: How Politics and the Media Crashed Our Democracy contends campaigners inside the Labour camp spent cash running a Facebook campaign that would only have been seen by a handful of people, namely Corbyn, his closest aides and supporters in the media. In reality, no-one else in the country was exposed to the ads. The strategy was concocted by officials unhappy with Corbyn’s requests [...]
Sun, Jul 15, 2018
Source: The Drum
Categories: We had the first half of our June / July album review last week, with Slow Readers Club, Florence, Ben Howard and Courtney Barnett. Today, […] (Read more...) [[ This is a content summary only. Visit my website for full links, other content, and more! ]] [...]
Sat, Jul 14, 2018
Source: Spend Matters