The Majors
Instagram and Momentum carried off the top awards of the night at this year’s The Majors, the awards hosted annually by recruitment agency Major Players, in association with The Drum, to recognise excellence in the recruitment sector. Social media giant Instagram was crowned Major Brand of the Year, while Momentum collected the Major Agency trophy for the second consecutive year in front of a crowd of more than 120 people. Elsewhere, Felix Morgan of Livity was named as the Major Marketer and Stu the Copywriter as the Major Freelancer. With diversity high on the agenda across the media and marketing industry, a new [...]
Fri, Oct 20, 2017
Source: The Drum
The Economist is a globally renowned publisher whose articles and predictions stimulate powerful conversation on our streets. However, independent research suggests that while many clients are aware of its media company the Economist Group, they lack awareness of the full range of marketing services the group can offer.  To encourage people to embrace the company as a whole, it has launched a powerful new market positioning called 'Thought That Counts', brought to life by its communications agency TVC Group. Jamie Credland, senior vice president of strategy and marketing for the Economist Group, talks to The Drum about the why the campaign has been imperative for the [...]
Fri, Oct 20, 2017
Source: The Drum
volvo
Volvo has decided to pull out of Channel 4's Diversity in Marketing Award and pass up on £1m in free airtime, claiming Grey's entry for the competition had not been “approved”. The car marque was crowned the winner in July for its pitch around non-visible disability. The idea had been submitted by its creative agency Grey London. However, Volvo now says the agency “submitted an entry to the Channel 4 competition that had not previously been shared with us, nor approved for production”. It claims to have only realised this recently, despite winning four months ago and with the ad expected to [...]
Fri, Oct 20, 2017
Source: Marketing Week
TUI's major campaign to promote Thomson rebrand This week marked the end of the Thomson brand as it finally converted over to TUI – the name of its German owners – in the UK after a two-year changeover. According to TUI's UK marketing director Jeremy Ellis, the rebrand will give the travel business a broader appeal and allow it to be more digitally focused with 60% of its sales now coming from online. He also spoke about the rise of Airbnb and his faith that people were starting to tire of do-it-yourself holidays. Ellis believes package holidays, which are TUI's bread and butter, [...]
Fri, Oct 20, 2017
Source: Marketing Week
Social media has never been a quick fix. Marketers are constantly questioned in their purposes when using particular social media channels or marketing methods. More than this, the core goal of every social media activity is questioned. Too many marketers have unclear or ineffective objectives for their campaigns and many businesses seem to think they must ‘do' social media without understanding why. Why do you want to do social media? Here are some of the most common reasons given by business owners and why, realistically, they should not be core aims or goals for any social media user. “We want lots of [...]
Fri, Oct 20, 2017
Source: Marketing Tech News