Receptional
Peak Ace, Receptional and Merkle Periscopix have taken home the top accolades at The Drum Search Awards 2018.  The Grand Prix is the most sought after awards of the evening and Peak Ace, along with winning the SEO - Best Use of Data, have amazed the judging panel with its work on Kartenmacherei.  ZPG, director of paid performance media, Vincent Coyle, said: "Peak Ace used classic on-page SEO along with more creative approaches to performance content marketing to generate a great ROI for  kartenmacherei. "A heavy use of data was used to determine the most effective landing pages and in turn on site conversion rate. It's a [...]
Wed, Apr 25, 2018
Source: The Drum
The Drum Marketing Awards judges can reveal which brands and agencies have made it to the final shortlist. The top trends that emerged were how brands are engaging with wider social issues -- such as exposing and encouraging discussion around mental health and media trends -- and the rise in the popularity of slow TV and the Grime music genre.  Chairman of the judging panel, Gareth Helm, chief marketing officer, ZPG, said: “The judging day was tough. We all come in with our own experiences but what is really important is to put your own personal biases away and look at the [...]
Wed, Apr 25, 2018
Source: The Drum
Today, we rely heavily on information technology to increase our brand image and reach consumers. In 2018, the rise of the machines (minus the I, Robot plot twist) is evident in the popularity of augmented reality (AR). The AR industry is experiencing serious growth compared to that of virtual reality, due to the likes of Ikea Place, Snapchat and Pokémon Go. Flow Digital, a digital marketing agency based in Newcastle, are looking into the increasing impact of augmented reality in the world of digital marketing. To begin with analysing the effects, we need to understand the concept. Augmented reality refers to [...]
Wed, Apr 25, 2018
Source: Marketing Tech News
Categories: Our article last week about the CIPS Fellows Royal Mail visit and the “Mail Rail” prompted some good comments, sparked off by a somewhat tongue […] (Read more...) [[ This is a content summary only. Visit my website for full links, other content, and more! ]] [...]
Wed, Apr 25, 2018
Source: Spend Matters
Nike’s Converse brand has filled a vacancy for a chief marketing officer role with the appointment of veteran Sophie Bambuck, filling a void created by the departure of Julien Cahn who left for fashion brand Supreme in February. Formerly the senior marketing director for Nike Sportswear in western Europe, Bambuck arrives armed with a wealth of experience in developing strategy and overseeing product launches and is credited with reviving Nike’s sneaker business. A safe pair of hands Bambuck also boasts experience as Nike’s brand director in North America, co-creating the first Nike+ Run Club. Nike has lost a succession of senior figures in [...]
Wed, Apr 25, 2018
Source: The Drum