Heat has been selected as the agency of record for the Denizen from Levi’s brand, and to celebrate the partnership the agency has launched the brand’s first-ever global campaign. The campaign, ‘Change It Up,’ was created to elevate the Denizen brand’s visibility with its primary audience worldwide. To do this, Heat tapped into the themes of optimism and connection, two values that Denizen found resonate with their primary buyers. The campaign is designed to help the Challenger brand from Levi Strauss & Co. stand out in the fashion and apparel category. Instead of employing traditional, linear storytelling, Heat wrote the launch film to play out in reverse. As it [...]
Fri, Sep 21, 2018
Source: The Drum
Apple, as it is wont to do, made a huge deal of its unveiling of the new Apple Watch Series 4 and the iPhone XS. On the heels of that big event, Apple is debuting the new advertising for Apple Watch Series 4. The film, titled ‘Better You,’ depicts a man who is challenged to up his game by fitter, healthier and altogether better versions of himself. Set to the propelling techno song Toy by Young Fathers, a lazy day on the couch quickly escalates as Apple Watch encourages the man to stand up, take a walk, and go for a run. [...]
Fri, Sep 21, 2018
Source: The Drum
Amtrak, the main rail carrier in the US also known as the National Railroad Passenger Corporation, has chosen an Amtrak Partnership, led by Y&R North America and made up of Wunderman, MediaCom and Culture ONE World, as the brand’s new marketing communications partner. Leading up to the company’s 50th anniversary in 2021, Amtrak selected the Y&R-led Amtrak Partnership to revamp marketing communications for Amtrak’s Northeast Corridor and long- distance service. The integrated, multimedia effort will also build up to the launch of new Acela trains in 2021. “Train travel is increasingly becoming the preferred choice of transportation for business and leisure,” said [...]
Fri, Sep 21, 2018
Source: The Drum
Ancestry and Spotify have joined forces in a campaign that marries science, technology and creativity to deliver personalized experiences and new findings for consumers. Specifically, people can now create personalized playlists based on their DNA. The collaboration encourages AncestryDNA customers to continue their journeys of discovery by using their ethnicity estimates to generate a custom playlist comprised of songs from their ancestral regions. The playlists feature artists from the same regions as the user and represent a diverse range of genres. For instance, someone with DNA from Norway will discover artists like Röyksopp and a-ha included in their playlist, while someone with DNA [...]
Fri, Sep 21, 2018
Source: The Drum
Adobe has confirmed that it will be acquiring the privately-held cloud marketing software group Marketo from Vista Equity Partners for $4.75bn (£3.6bn). The sale price is a near $3bn (£2.3bn) mark-up on Vista's 2016 purchase price of $1.8bn (£1.4bn). The announcement yesterday followed rumours of an impending deal last week as reported by Marketing Tech, and speculation around the impact the purchase would have on the fiercely-competitive marketing software market. One of the key attributes that Adobe will inherit from Marketo is its capability in B2B marketing where Adobe has had only a peripheral presence. Global B2B marketers spend 22% of their [...]
Fri, Sep 21, 2018
Source: Marketing Tech News