That 2020 was a tough year is stating the obvious, however this eventful year did provide marketers with an opportunity to recalibrate their playbook to make it future-ready by keeping customer engagement at the centre. Braze and The Drum dig deeper into some of the major e-commerce shopping days to unravel key trends and learnings on how brands can achieve success during the shopping festivals and beyond. As the world becomes more digital, online shopping festivals represent major revenue milestones for many businesses. As such, the future may well be about revisiting the playbooks for leveraging festival promotions to strengthen customer [...]
Tue, Jan 26, 2021
Source: The Drum
Categories: Procurement Commentary, Procurement Strategy & Planning, Professional Services, Services and Indirect Spend, Supply Chain Tags: EU, guest postIs supply chain swallowing up... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] [...]
Mon, Jan 25, 2021
Source: Spend Matters
Categories: Afternoon Coffee Tags: General NewsIn today's headlines, President Joe Biden is going to sign an executive order today placing new rules around government procurement practices,... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] [...]
Mon, Jan 25, 2021
Source: Spend Matters
The rise in retail media is one of the hottest topics in marketing today. There has been an estimated 80% increase in shoppers buying via online retail sites and apps, largely as a result of the Coronavirus pandemic. And with that comes a related increase in spending by brands advertising on those same sites. There’s little doubt that retail media’s increased strength and efficacy will only continue as partial and full lockdowns persist. But, what insights are there based on the huge amount of data this growth has generated and how will retail media develop in 2021? Register to watch the [...]
Mon, Jan 25, 2021
Source: The Drum
Scott Goodson has been on a mission to activate purpose brands, through movements that transform organizations and grow brands. Coronavirus put this passion to the test. I witnessed this first hand. Something happens here that wouldn’t happen at other organizations. Why? As company leader, Goodson combines a deep humanity, sharp intellect and deep knowledge of business, and recognizes that we have a higher purpose in life than simply generating profit. Personal experience as well as advisers from the world of business, academia and his management team, inspire Goodson to be ambitious about movement thinking. These lessons came in handy when the coronavirus [...]
Mon, Jan 25, 2021
Source: The Drum