Welcome to The Drum’s Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and keep the fortunes of businesses on track. Below is Kate Barker, one of those at the top of their field who work in the UK biz dev sector. Name: Kate Barker Job Title: Business Development Director Agency: start What were your highlights of last year? When I started at 18 Feet & Rising at the beginning of 2017 (before joining start in April this year) we had a newly formed pitch team, [...]
Sat, Dec 01, 2018
Source: The Drum
It’s been a while since the world has heard from cyclist Lance Armstrong, after he was stripped of his Tour de France wins following a doping scandal. Now, Armstrong is riding back into a promotional role, playing himself in a fundraising campaign for Austin-based holistic health and wellness brand, Onnit. In the Black Friday spot, we see a cyclist ride on to empty carnival grounds. He walks up to a Zoltar automated fortune telling machine and we see that it is a now gray-templed Armstrong, still looking fit. The Zoltar machine says it will grant him a wish, and Armstrong says, [...]
Sat, Nov 17, 2018
Source: The Drum
General Mills (GM) through an OOH campaign is calling on filmmakers, actors, agents, writers, producers, animators, tastemakers, dealmakers, movers and shakers to bring its mascots- Monster to life through a film. At the bottom of the billboard ad is the URL that directs interested movie makers to WorkWithTheMonsters.com. Through the website, Monster Cereals, GM is urging people to get in touch with them and submit movie pitches centered on those characters. Those will then be reviewed and pitches selected to make a movie. The website further states: "We want to work with you to bring great stories to life. From mythical fables to magical journeys. [...]
Sat, Nov 17, 2018
Source: The Drum
Walt Disney’s ABC Entertainment has named Karey Burke as it’s new president. Karey has replaced Channing Dungey and has become the the first African-American to lead a U.S broadcast network. Prior to this, Burke served as head of original programming at Freeform. She has also been a producer and partner at companies including Dark Toy Entertainment (“Go On”) and Ashton Kutcher’s Katalyst Entertainment (“The Beautiful Life”). Burke will report to Dana Walden, the chairman of Disney TV Studios and ABC Entertainment. Burke said: “ABC is a beloved brand, and I am honored to continue the legacy left by Channing of excellent storytelling that touches so [...]
Sat, Nov 17, 2018
Source: The Drum
Global has formally completed its deal to buy out-of-home company. [...]
Fri, Nov 16, 2018
Source: Brand Republic