The University of Cambridge has designed a game to educate people about how fake news and conspiracy theories travel online.   The game, called 'Bad News', allows players to build a social media following by choosing inflammatory headlines and images to share with their imaginary fans. Players then earn achievements for impersonating celebrities and spreading misinformation      Researchers at the University of Cambridge have already shown that briefly exposing people to tactics used by fake news producers can act as a “psychological vaccine” against bogus anti-science campaigns.   They further aim to use the game for anti-radicalisation purposes, as many of the manipulation techniques – using false [...]
Sat, Feb 24, 2018
Source: The Drum
Some of the world’s biggest brand names from Facebook, Amazon, Hertz and FedEx are feeling the pressure from reaction to the outcry against the National Rifle Association (NRA) stance towards gun control and the hosting of free-to-access gun related content online. In the aftermath of the school shooting that took place at Parkland, Florida that saw 17 people lose their lives, several demonstrations have taken place to counter gun crime in America. Facebook has apologized for promoting a virtual reality shooting game on its stand at a US conservatives' event as reported by BBC. Hugo Barra, the company's head of VR, told the BBC: "We regret [...]
Sat, Feb 24, 2018
Source: The Drum
Google has announced that Google Assistant, already available in eight languages, will be made available in more than 30 languages by the end of the year.   Google also plans to make Assistant multilingual later this year which will allow it to understand the users in multiple languages fluently. Google will bring the Assistant to Danish, Dutch, Hindi, Indonesian, Norwegian, Swedish and Thai on Android phones and iPhones, and will add more languages on more devices throughout the year.   Google is further working closely with original equipment manufacturers (OEMs) to bring all the capabilities of the Assistant to life on Android phones. Google will further [...]
Sat, Feb 24, 2018
Source: The Drum
Dropbox Inc has reportedly filed for an initial public offering (IPO) of up to $500m with the U.S. Securities and Exchange Commission according to Reuters.   The data-sharing company in its regulatory filing reported 2017 revenue of $1.11bn, up 31% from $844.8m a year earlier. The company’s net loss narrowed to $111.7m in 2017 from $210.2m in 2016.   Dropbox's chief executive Aaron Levie told Reuters: "The company’s biggest challenge is explaining to Wall Street what differentiates Dropbox from its many competitors. If Dropbox continues to focus on their user experience, they’ll be able to compete successfully for consumers and professionals,”   Dropbox  faces fierce competition [...]
Sat, Feb 24, 2018
Source: The Drum
KFC
KFC has taken out a full-page ad in a number of newspapers to apologise for its recent chicken shortage. The ad, which appears in the Metro and Sun newspapers, shows an empty KFC bucket with the letters switched round to spell “FCK”. Created by its agency Mother, it also includes an apology for the fact it had to shut a number of its UK stores following problems at its new chicken supplier DHL. While 700 of its 900 UK stores are now back open, the crisis has damaged consumer perceptions of the brand. YouGov BrandIndex shows that its buzz ranking, which measure [...]
Fri, Feb 23, 2018
Source: Marketing Week