Categories: Afternoon Coffee Tags: General NewsThe Sourcing Industry Group (SIG) will return to an in-person conference in a few weeks with its 2021 Global Executive Summit near San Diego,... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] [...]
Fri, Sep 17, 2021
Source: Spend Matters
Another week, another wave of account news, reviews, agency launches, rebrands and acquisitions. Check out our global round-up to see what business is on the move (and why it matters) below, then head over to our Business on the Move hub to read about more market maneuvers. Looking for a new agency partner of your own? Check out The Drum Recommends, where you can search for trusted partners and access expert industry knowledge that could help you make your selection.  If you’ve got a business on the move story for us, send it to businessonthemove@thedrum.com for consideration before next Thursday. Account moves Whittard of Chelsea has appointed full-service agency CHS as its lead creative agency following [...]
Fri, Sep 17, 2021
Source: The Drum
The tokenization of marginalized groups for profit is a prevalent issue across the industry. John Beardsworth, joint head of social change hub at MediaCom, weighs in on how it might be resolved. The question of how a business makes itself ‘more diverse and inclusive’ is one that’s gripped the corporate world over the last decade or so. As modern society has made it possible to hold the spotlight on societal grievances such as racism, homophobia and inequality, consumers are letting their values guide their choice of what brands to support more than ever before. And this evolution in buying habits is having [...]
Fri, Sep 17, 2021
Source: The Drum
Given the year the world has just had with weathering the pandemic, many are hoping that we’re through the worst and entering a much more manageable stage of the Covid outbreak, with life starting to return to some version of normality. With this being said, it’s little wonder that experiential marketing is now being demanded and accepted by consumers. Prior to the pandemic, experiential marketing was already on the rise with marketers recognizing the increasing popularity of brand experiences and events. Consumer desire for real-life interactions has understandably only accelerated given the restrictions in place around socializing. Live events, which returned to [...]
Fri, Sep 17, 2021
Source: The Drum
Rick and Motry's drive thru
As the world reopened after the worst of the pandemic passed, brands took tentative steps to re-engage with consumers away from screens through the ever popular pop-up format. From Lego and TikTok to Netflix, L’Oreal and Toyota, we explore the summer of pop-ups as part of The Drum’s Experiential Marketing Deep Dive.  The popularity of the pop-up format hasn’t waned in almost 10 years. Back in 2014, The Drum explored how marketers were beginning to buying vacant retail space in the same way they would buy media with a publisher. Lisa Gramling, senior vice-president of research innovations and intelligence at Momentum Worldwide, a global [...]
Fri, Sep 17, 2021
Source: The Drum