Hispanicize Media Group (HMG) announced the acquisition of a significant stake in Megan Media for the development of AI platform Athena Prime. HMG, which is a multi-platform media company for multicultural Millennials and Generation Z, works with brands and publishers to navigate the expanding US Hispanic market. It’s estimated that the market is valued at $1.7trn, which HMG tapped into via branded content,  celebrity endorsements, digital marketing campaigns and social influencer management.  HMG also hosts the annual Hispanicize conferences for Hispanic and Latinx trendsetters and newsmakers. Athena Prime was developed by Megan Media to utilize advanced machine learning algorithms and automation technologies, and [...]
Tue, Dec 12, 2017
Source: The Drum
Kraft wants all the stressed out, exhausted parents out there to know that their kids think they’re doing a great job. At least that’s the premise of its newly launched #FamilyGreatly campaign, which encourages parents to stop putting so much pressure on themselves to be perfect. The campaign’s message is based off of a survey of more than 1,000 parents and 1,000 children that found that eight out of ten parents feel pressure to be perfect, even though four out of five kids would rather have a “great” parent than a perfect one. The crux of the campaign is a video that [...]
Tue, Dec 12, 2017
Source: The Drum
As a graduate I was told that in business no-one does anything alone. Collaboration is essential in all we do. For many of us our role is to bring together complementary skills to deliver brilliant work. We need to get people to collaborate. Yet collaboration is a word that can be overused. Collaboration isn't just a cross-functional workshop – it is much deeper than that. At the heart of collaboration has to be connection. We spend a lot of our time talking about how best to connect our brands with consumers, but how much time do we spend thinking about the [...]
Tue, Dec 12, 2017
Source: Marketing Week
Music is the next big technology land grab and advertisers should take notice. [...]
Tue, Dec 12, 2017
Source: Brand Republic
Music is the next big technology land grab and advertisers should take notice. [...]
Tue, Dec 12, 2017
Source: Marketing Magazine